If you’ve ever taken part in an auction, regardless of whether it is at an auction house or on a website like eBay, you will have experienced the wave of different emotions that can come with competing to win the item you’re bidding for. These emotions, be it excitement, indignation, confidence, envy or anticipation can aid you to bid more until you reach your top budget. At good2auction, we run silent auction’s, which help maximise the amount raised for worthwhile charities. So how should you do it?
It’s the quality that counts
When compiling an auction list for a forthcoming event, you need to ensure the items you are auctioning are relevant to your event and your audience because the people who are interested in bidding will have an affinity with a type of experience or be a fan of a particular person/item, which encourages them to bid more. At good2auction we go to extreme lengths to ensure an auction item is the genuine article and has a form of authentication to give to the successful bidder. With over 15 years’ experience in silent auctions and hospitality, we understand that no two events are the same and so our items are sourced specifically for the event in hand.
Working with the right partners to achieve this quality is of paramount importance, which is why at good2auction we’ve organised thousands of auctions because our recognised reputation proceeds us.
What options are available?
Firstly, there’s the power of a sealed bid brochure, where there is a much better chance of raising considerably more money than with a standard auction. This is because people are encouraged to put their best bid forward to start with, so they don’t lose out on taking home a prized item. In this scenario, most people come to an event knowing their affordability on budget and if it’s something they really want they are more likely to use their budget as there are no second chances and they won’t want to go home empty-handed. It is proven to raise more money than any other silent auction format. As we say at good2auction “You only have one chance to bid, so make it a good one!”
Secondly, if you were to use our fantastic VIRTUS technology, a different type of silent auction can also be carried out offering multiple purchase options on individual lots. The ‘Super Pledge’ system is reliable and easy to use and achieves greater engagement from your audience. Our interactive tablet displays encourage personal participation and excitement in a fun and simple way. Each user can see real-time bids and updates, encouraging them to bid even higher on the items they want.
How do events like this run?
When raising money for a charity, organisation is key to ensure that the event runs smoothly. Our team can help encourage interest from people who are not that familiar with the charity and its work, as well as in effect ‘sell’ the auction items to ensure maximum monetary sums are achieved. By working closely together, the event will benefit from a winning combination of our expertise and your understanding of your guests’ needs.
Do you have an event coming up that could benefit from our services? If so, get in touch and we would be delighted to tell you more!