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The good2auction story

Good2auction (previously Carita Services) was founded by Alan Lambert in 2015, who has over 15 years’ experience in the charity auction and hospitality industry. Through his work he’s been able to develop a great deal of experience in building and maintaining relationships with senior level clients from various sectors. As such, good2auction have helped raise hundreds of thousands of pounds for a variety of charities, while supporting the success of our client’s golf days, gala dinners and cabaret nights.

It is Alan’s unique experience and connections that has enabled him to grow good2auction into the successful silent auction company it is today. We’re delighted to be a part of so many incredible events across the UK.

Good2Auction Mission

At good2auction, our aim is to maximise the funds that are raised for charities at high society events through successful silent auctions. We focus on your needs and ensure each and every aspect of the auction is organised and professionally presented.

We guarantee our items are exclusive, unique and of great value – our reserves are usually below regular retail price. How do we do this? We purchase items in large quantities and therefore we’re able to take advantage of considerably reduced costs with our trusted partners, which is simply not possible for those organising one-off events.

Find out more about how we work here >

Showcasing products at a silent auction
Hand giving money for fundraising.

We maximise your fundraising opportunities

We work with corporate clients and charities to support their fundraising efforts, by offering an incredible selection of items in all the silent auctions we host. From sport, film and TV memorabilia through to luxury holidays, European breaks, unique experiences, hospitality days and artwork, we have something for all tastes.

We have worked with a variety of charities, including:

Help for Heroes, The James Milner Foundation, Cancer Research, Dame Kelly Holmes Foundation, Macmillan Support, Asthma UK, Action Medical Research and The Willow Foundation.

Two Silent Auction Options

TThere is no one way when it comes to silent auctions, which is why we offer two options. We can provide and manage both physical sealed bid printed brochures and tablet bidding.

We recommend sealed bid brochures to most organisations as they ultimately raise the most money for the charity, however, we recognise that utilising technology can look amazing and add value to your event. Whichever type of silent auction you choose, we’ll help you from start to finish in order to support your fundraising efforts.


“I have used Alan and his team for many years and they always work above and beyond my expectations. Their commitment to our Golf Day is invaluable and the amount raised increases year on year. The items he has changes every year, as we have the same audience, so there is always something for everyone. Alan feels like a close friend now, instead of a supplier to our day and has helped us out throughout the year on other events also.”

Angela Hyde – Events Director, Tony Hadley Golf Day

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